A Royal Range on Tap for International Brand

The Royal Air Force—in conjunction with the Royal Air Force Museum, Jervis Entertainment Media Ltd., and licensing agent 4Kids Entertainment International—is creating a range of consumer products to expose the brand to a younger demographic and to support the work of the Royal Air Force Museum. The range includes clothing for men, women, and children from JOI; leather and suede jackets from Northern Suede and Leather; watches and sunglasses from Zeon; two-way radios from Motorola; action figures and model planes from Martin Yaffe; wheeled toys from David Halsall; bedroom interior accessories and towels from Tex UK; and video games from Myriad Interactive. The apparel will launch in March with a 50-piece range including smart casual tops, trousers, and bomber jackets for men; womenswear pieces are due later this year.