The new augmented reality app, Roxx Nation Image Station, will allow players to scan and store their Roxx collections.
Imperial is planning a 27-mall tour as well as additional back-to-school activities including hands-on gameplay and contests at malls across the U.S. The brand will also be represented on the Radio Disney multi-city tour throughout the rest of the summer.
Imperial Toy is already securing Roxx licensed assortments, which will be announced following the initial product launch.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.