The new kids game Roxx is set to hit retail shelves in North America this month, and Imperial Toy has teamed up with TCG to launch the brand in the U.S. and Canada with a series of live events and an augmented reality app.
The new augmented reality app, Roxx Nation Image Station, will allow players to scan and store their Roxx collections.
Imperial is planning a 27-mall tour as well as additional back-to-school activities including hands-on gameplay and contests at malls across the U.S. The brand will also be represented on the Radio Disney multi-city tour throughout the rest of the summer.
Imperial Toy is already securing Roxx licensed assortments, which will be announced following the initial product launch.