Roxx Plans North American Launch

The new augmented reality app, Roxx Nation Image Station, will allow players to scan and store their Roxx collections.

Imperial is planning a 27-mall tour as well as additional back-to-school activities including hands-on gameplay and contests at malls across the U.S. The brand will also be represented on the Radio Disney multi-city tour throughout the rest of the summer.

Imperial Toy is already securing Roxx licensed assortments, which will be announced following the initial product launch.