TCC was named global licensee for retail loyalty promotions for Rovio’s Angry Birds franchise. Nicole Piper, vice president of marketing and licensing at TCC USA, brokered the deal.
The multi-year agreement grants TCC worldwide rights in a wide range of distribution channels including supermarkets, hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores.
“We are delighted to be joining forces with TCC as our global licensee in the area of retail loyalty promotions and consider this partnership to be an integral part of our strategy to extend the Angry Birds property outside the digital environments," says Claes Kalborg, senior vice president of brand and licensing strategy at Rovio. "Together with TCC’s distinctive promotional abilities and exceptional track record for delivering results, Angry Birds is certain to give consumers around the world exciting new shopping experiences.”
