“As a provider of high quality, stylish and innovative baby essentials, SwaddleDesigns is the ideal partner to create official Angry Birds Baby products,” says Claes Kalborg, senior vice president of licensing and brand strategies at Rovio. “We’re in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand. With the introduction of Angry Birds Baby, we’re excited to make a foray into the baby gift category with SwaddleDesigns.”
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