Rovio, Lucasfilm Unveil Products

Lucas Licensing and Rovio Entertainment have unveiled a full range of products based on the “Angry Birds Star Wars” game, which License! Global reported yesterday would launch on Nov. 8.The partners have signed more than 50 licensees around th

April 6, 2018

Rovio, Lucasfilm Unveil Products

Lucas Licensing and Rovio Entertainment have unveiled a full range of products based on the “Angry Birds Star Wars” game, which

License! Global

reported yesterday would launch on Nov. 8.

The partners have signed more than 50 licensees around the world including Hasbro and Commonwealth Toy & Novelty for products across all categories, set to launch at the end of this month and continue rolling out through 2013.

The Hasbro line will include several new toys like the At-At Attack Battle Game, as well as new products based on existing properties, including the Jenga and the recently re-launched Koosh brand.

“We've developed a selection of innovative toys and games featuring Angry Birds Star Wars that delivers new ways to play for fans of these two great franchises," says John Frascotti, chief marketing officer, Hasbro. “We’re proud of our heritage of delivering Star Wars toys that have entertained generations of kids, and we’re excited to offer fans of both Star Wars and Angry Birds the opportunity

to experience their favorite characters and icons in exhilarating new ways.”

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