Rolling Stone magazine unveiled its new wine club Friday, offering rock 'n' roll themed wines inspired by legendary albums.
The club is a partnership between Rolling Stone, Wines That Rock and IMG Licensing, Rolling Stone’s exclusive global licensing agent. Club members will receive three bottles shipped four times a year, as well as a one year subscription to Rolling Stone magazine.
Wines That Rock has already enjoyed a series of wine launches including the Rolling Stones’ “Forty Licks Merlot,” The Police’s “Synchronicity Red Blend,” “Woodstock Chardonnay,” Pink Floyd’s “The Dark Side of the Moon Cabernet Sauvignon” and most recently the Grateful Dead’s “Steal Your Face Red Blend.”
“We originally saw the wines backstage at the Rock & Roll Hall of Fame shows and thought they’d be a perfect fit for our audience,” says John Gruber, chief operating office of Wenner Media, publishers of Rolling Stone. “The classic album artwork combined with the great tasting wine makes a unique product that our readers can easily access through the Wine Club membership.”
“This was a great opportunity to create dynamic business collaboration for consumers and wine enthusiasts alike to enjoy," says Randy Klein, vice president, IMG Licensing. "The Rolling Stone Wine Club brings together an iconic brand like Rolling Stone with a uniquely suited partner, Wines That Rock, to create a fun, exciting and one-of-a-kind way to experience wine.”