Rocket Rolls Out Olly Program

Rocket Licensing has launched the U.K. phase of its global licensing campaign for the pre-school children’s show "Olly the Little White Van."

Master toy partner Hornby will launch its range next year, and Rocket has signed Abbey Home Media the DVD partner. Rocket is seeking partners for games, publishing, puzzles, gifts, home wares, nightwear and apparel. The series has been broadcast on CiTV since the summer.

"The charm and humor of ‘Olly the Little White Van,’ along with exceptionally strong production values, writing and casting, put the show and the licensing campaign in a very good position in the highly competitive pre-school sector," says Charlie Donaldson, joint managing director, Rocket Licensing. "With Hornby and Abbey already on board and more partners on the way, we think this fun, exciting series has a lot of juice in its tank!"