Rio plans to introduce a product collection based on the Maya 2D classic style guide next year for kids and juniors. A new merchandising program dedicated to kids 4-7 based on the new CGI series will roll out in 2013 to support the new TV series.
“Maya the Bee has always been a strong character in Eastern Europe and we are very excited about introducing new generations to this beloved property," says Marie-Laure Marchand, international licensing director at Studio 100. "Russia is a fast growing and complex market and we clearly needed a strong local partner to help us create the 'must have' brand among pre-schoolers. Rio Licensing has all the assets and connections to implement a strong licensing program and achieve this goal.”
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