Rio License signed an agreement with Studio 100 to represent the Maya the Bee property in Russia and all the CIS territories, including Lithuania, Estonia and Latvia.
Rio plans to introduce a product collection based on the Maya 2D classic style guide next year for kids and juniors. A new merchandising program dedicated to kids 4-7 based on the new CGI series will roll out in 2013 to support the new TV series.
“Maya the Bee has always been a strong character in Eastern Europe and we are very excited about introducing new generations to this beloved property," says Marie-Laure Marchand, international licensing director at Studio 100. "Russia is a fast growing and complex market and we clearly needed a strong local partner to help us create the 'must have' brand among pre-schoolers. Rio Licensing has all the assets and connections to implement a strong licensing program and achieve this goal.”