Fox Consumer Products unveiled an extensive merchandising and retail program for its upcoming Rio 3-D animated comedy from the makers of the Ice Age franchise that debuts April 15. The Rio merchandising program will kick-off mid-March.
The products include: a line of figurines, plush and beanies from global toy partner ToyQuest; a multi-platform video game from THQ; storybooks from HarperCollins, greeting cards with sound from Hallmark and t-shirts and sportswear for boys and girls from JEM Sportswear and Awake.
“Rio is a visual spectacle and will be one of the most talked about family films of 2011,"says Robert Marick, executive vice president, Fox Consumer Products. "The program will take the strongest elements from the film – its wonderfully comedic and heartfelt characters, vibrant color, infectious energy and inspiring music – and translate them into a top-notch product line-up. By creating a destination for Rio at Toys ‘R’ Us, we hope to make a dramatic lasting impression with consumers.”
