The company will partner content creators, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entertainment brands from entertainment content. Clients include Reveille, Litton Entertainment, Power Music, QuePasa.com and MyYearbook.com.
While at Reveille, Bennett oversaw production and helped build the company’s brand development department, which created "The Biggest Loser" and "MasterChef."
“There’s huge opportunity to use content to develop and build lifestyle brands that complement the viewer experience and drive a maximum number of ancillary revenue streams,” says Bennett. “Populus Brands will focus on leveraging the audience’s relationship with the content to create tangible products and experiences that viewers can bring into their everyday lives."