April 6, 2018
Retailers are increasingly using social media to promote their sales with three in 10 (29.0 percent) multi-channel retailers saying they will promote their Black Friday deals with mobile alerts, up significantly from the 18.4 percent who planned to do so last year. Even more retailers plan to use Facebook, with 80.6 percent reporting they will use the platform to alert shoppers about in-store deals, up from 73.7 percent last year.
“The days of waking up Thanksgiving morning to find out what retailers’ Black Friday promotions will be has transitioned into an ongoing dialogue between companies and their customers starting daysin advance,” says Pam Goodfellow, consumer insights director, BIGinsight. “Through sites like Twitter, Facebook and Pinterest, company blogs, e-mails and mobile apps, consumers can connect with their favorite retailers like never before.”
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