Trans World Entertainment will expand its selection of licensed products with a goal of creating shop concepts across all entertainment properties. The range of consumer products will appeal to its core 15- to 25-year-old demographic. The retailer brought on John Guest as vice president of merchandising to head up trend and licensed product initiatives, and hired former LMCA COO Beth Schlansky to act as a licensing industry conduit. Trans World Entertainment is the parent company of F.Y.E. for your entertainment, Musicland, Sam Goody’s, Coconuts, Wherehouse Music, and Suncoast.