Reebok Taps Gaiam for Fitness Products

The multi-year deal will see the release of two fitness programs in March, entitled "Cardio Tone" and "Boot Camp." The content was developed by Reebok instructors Sara Haley and Tanja Djevelic.

"Reebok has a long history of bringing innovation to the world of fitness, and has always taken a different approach to bringing fitness to consumers," says Katrin Ley, Reebok's head of brand strategy, business development and women's. "At Reebok, we believe that exercise and staying in shape should be fun—not a chore. This belief served as the basis for our collaboration with Gaiam. Both brands believe these products will not only enhance our consumer's fitness experience, but also help bring the fun back to fitness."