Reebok Taps Champs Sports for NHL

Reebok’s sports licensed division, the authentic outfitter of the National Hockey League, has named Champs Sports the retail destination for the NHL in both Canada and the U.S. Champs Sports will be creating unique shop-in-shops, dedicated strictly

April 6, 2018

Reebok Taps Champs Sports for NHL
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Reebok’s sports licensed division, the authentic outfitter of the National Hockey League, has named Champs Sports the retail destination for the NHL in both Canada and the U.S.

Champs Sports will be creating unique shop-in-shops, dedicated strictly for NHL/Reebok men’s and women’s jerseys, apparel and headwear, focusing on the sports lifestyle category.

"The NHL is proud to partner with Champs Sports and Reebok in creating a progressive retail experience that serves our strong active young demographic,” says Jim Haskins, NHL group vice president of consumer products licensing. "This initiative celebrates the NHL brand with product that showcases the fashion and authenticity unique to the NHL fan.”

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