Champs Sports will be creating unique shop-in-shops, dedicated strictly for NHL/Reebok men’s and women’s jerseys, apparel and headwear, focusing on the sports lifestyle category.
"The NHL is proud to partner with Champs Sports and Reebok in creating a progressive retail experience that serves our strong active young demographic,” says Jim Haskins, NHL group vice president of consumer products licensing. "This initiative celebrates the NHL brand with product that showcases the fashion and authenticity unique to the NHL fan.”
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