“Design is becoming a critical success factor in licensing, from entertainment to lifestyle properties,” says David Diesendruck, president, Redibra. “To build and maintain a brand for the long term you must be able to offer consumers innovative products. We see it as our role to help licensees and licensors in this process.”
The Creative Services team will by led by Daniela Diesendruck. Diesendruck brings more than 18 years of licensing experience, working with brands such as Disney, Cartoon Network and Mattel both in Brazil and abroad.