FremantleMedia Enterprises will launch a new range of Rebecca Bonbon products at several retailers in France this fall and winter, with more products to roll out next year.
Plush toys will debut in September at Jouet Club, Relay, Geant, Casino and Super Casino stores. In addition, children’s apparel will be available at Gemo, Chauss-prix, Chauss’expo, Styleco and Intermarche; and a range of Rebecca Bonbon mobile phone accessories and laptop cases will be offered by Internity.
This winter, a new apparel collection for children and teenagers and a footwear line will hit French stores. A character appearance by Rebecca Bonbon at the ‘Cuisinez’ cooking trade show is also scheduled for the winter.
Next year, FremantleMedia Enterprises will roll out products including luggage, adult apparel and an educational board game.
“I am delighted that the Rebecca Bonbon brand is enjoying such success," says Nathalie Delin, vice president of licensing France, FME. "We are very excited about bringing the sophistication, fun and style of the brand to the retail sector in France, especially given that she is herself a French fashionista. The continued support from retailers is enabling Rebecca Bonbon to develop and produce more products and lines in order to keep up with the increasing demand for the brand that we have seen from both children and adults.”