FremantleMedia Enterprises has extending its global exclusive rights ownership of the Rebecca Bonbon brand from Crown Creative. Rebecca Bonbon currently has 25 licensees appointed for Europe, the Middle East and Asia.
In addition, FME has appointed Promotional Partners Worldwide to act as the official master licensee for Rebecca Bonbon in the region for three years. Amrita Sindhu, FME senior vice president of licensing in Asia, will manage the brand.
PPW will focus on generating deals in the apparel, accessories, jewelry, timepiece, mobile and computer accessories, stationery, gifts, home decor and confectionary markets, while exploring exclusive retail partnerships and creating collaborative apparel collections with well-known Chinese fashion brands. The brand will be targeted for Chinese teen girls and young women.