In time for the holiday season, Time Inc.'s Real Simple magazine will open its first pop-up shop on Dec. 1 in New York City's Rockefeller Center. The temporary location will offer licensed products, giveaways and makeovers.
The 15,000-square-foot pop-up shop will offer Real Simple-branded books and its exclusive product line, called Real Simple Solutions, available at Bed, Bath & Beyond. It will also feature gift-giving ideas, tips and solutions inspired by the latest December issue. Authors, including Jessica Seinfeld ("Double Delicious"), Tim Gunn ("Gunn's Golden Rules") and Lisa Birnbach ("True Prep") are expected to make appearances and book signings.
"We are thrilled to offer this multi-dimensional holiday experience in one of the world's most popular holiday locations—Rockefeller Center," says Kevin White, publisher of Real Simple. "From our unique gift shop, prize giveaways and makeovers, holiday tips and solutions, we are confident that this inspiring holiday experience will truly make consumers' lives easier."
Kodak will serve as present sponsor of the Real Simple Pop-Up Shop.