The "Deal With It!" format has been sold to KNTV for both French- and Flemish-speaking Belgium and Direct Target for broadcasting on Kanal D in Romania. The show is also in production for TV Channel Ukraine for broadcast later this year.
RDFR has also secured format options with Pulso in Spain; ARTI Film in Turkey; Kapa Studios in Greece; Shine in France; the Northern Alliance Group for Sweden, Denmark, Finland and Norway; and Mir Reality for Russia.
"'Deal With It!' has proven very popular with producers and broadcasters because of the efficiency of its production and broad viewer appeal," says Barnaby Shingleton, RDF Rights' head of light entertainment acquisition. "We're not surprised that this has been RDF Rights' fastest-selling format this year and we anticipate more success for the show into 2011."
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