Rayovac Partners with Disney Characters

A slew of Disney characters, from Cars to The Little Mermaid—and the franchise mascot himself, Mickey Mouse—will beat the drum for Rayovac batteries as part of a wide-ranging deal between Spectrum Brands, Rayovac’s parent, and the Walt Disney Company. The agreement was negotiated for Disney by a unit named Disney/ABC Unlimited, which woos advertisers across 130 Disney-owned properties.