Target Entertainment granted the publishing rights for Five’s Milkshake! brand to Random House Children’s Books, with the first books due in spring 2008. The three-year deal will see the publication of novelty and activity titles and includes a Milkshake! annual featuring characters from preschool properties such as Fifi and the Flowertots, Harry and His Bucketful of Dinosaurs, and Peppa Pig. Going forward, Target Entertainment will expand the brand further into arts & crafts and educational toys.