The Random House Group, based in the U.K., has launched a new unit, Random House Enterprises, to pursue multi-platform business opportunities for its titles.
The new division is tasked with developing Random House content and IP across a variety of platforms, including TV, licensing and merchandising, gaming and live events.
Random House has brought in Jo Edwards to serve as the company’s first head of licensing.
Edwards comes from Discovery Communications where she spent 11 years, most recently in the role of vice president of international consumer products.
She will report into Nigel Waters, group commercial director, The Random House Group.
“Together with our authors we are in the privileged position of creating and controlling world-class content, and it is our duty to look at all possible ways of taking our authors, their works and brands to the widest possible audiences,” says Waters. “This will entail diversifying beyond the realms of traditional publishing and we will be actively pursuing new partnerships wherever we can see a mutually beneficial relationship.”