Rainbow Designs Signed for Wibbly Pig

Rainbow Designs will produce a range of Wibbly-based gift and play items including plush toys, wooden toys, puzzles and games. There are also plans to extend the range into homeware. Initial lines are planned to roll out in February 2011, and will be followed by other launches in summer 2011 and early 2012. Products will be primarily targeted toward preschoolers ages 0 to 3.

Based on the popular books by Mick Inkpen and adapted for TV by Will Brenton, the creator and producer of "Tweenies," "Wibbly Pig" combines imagination, adventure and animation, with each episode guiding preschool audiences through familiar daily routines.

The deal follows the recent announcement that BBC Worldwide has also signed Brecrest to the brand; a partnership that will provide a range of Wibbly Pig-themed children's apparel.