PVH's Arrow Taps Nouveau for Eyewear

The Arrow-branded eyewear will be sold through optical chains and independent stores.

“We’ve had extensive experience with Nouveau through their stewardship of the eyewear collection they offer under our Van Heusen brand and expect them to be the ideal partner as we expand the Arrow brand to the men’s ophthalmic market,” says Allen Sirkin, president and chief operating officer of Phillips-Van Heusen. “Nouveau’s understanding of the unique and historic brand personality of the Arrow brand and the needs of the eyewear customer really puts the company in a unique position to take on this additional license with PVH.”

Phillips-Van Heusen acquired Arrow in 2004.