Phillips-Van Heusen and the National Football League have entered into a sponsorship deal for the Van Heusen apparel brand. An integrated marketing campaign will launch over the Thanksgiving weekend.
In addition, the initiative will focus on PVH's Van Heusen Pro Football Hall of Fame Fan's Choice program and will be featured during in-game network broadcasts, in stadium and print, online and outdoor media. The program, which is in its second year, hosts a dedicated forum at Fanschoice.com to educate and empower fans to debate, discuss and cast their ballot for who they believe should be inducted into the Pro Football Hall of Fame Class of 2011. Meanwhile, the Van Heusen brand will sponsor the Nov. 28 game between the New York Giants and the Jacksonville Jaguars.
PVH's licensed apparel brands include Kenneth Cole Reaction, Michael Michael Kors, Sean John, Chaps, Trump, Joe Joseph Abboud, DKNY and Timberland.