Coolabi’s Purple Ronnie has landed several licensing deals for 2008, including new collections from Hallmark cards, H&A novelty items, and Greencore Cakes and Desserts.

Book licensee Pan MacMillan is launching two new titles, Lovely Grandma and Smashing Grandad in June, and new licensees Paul Lamond Games and Portico Designs will be launching products during the first quarter of this year.

“Later in the year we’re going to raise the brand’s profile even further with new licenses, a coordinated product offering across all categories, and increased retail presence,” says Janet Woodward, Coolabi’s head of licensing. “Our ultimate aim is to establish the brand as an international property and that will be a major focus as we progress with Purple Ronnie.”