Pure Fishing Casts Growing Presence in Licensing

IMC Licensing negotiated multiple new licensing agreements for fishing tackle company Pure Fishing. A line of sport fishing gear and accessories, including technical fishing apparel, will be produced by The Outdoor Recreation Group with on-shelf presence due in February 2008. Outdoor Cap also will create casual and technical headwear for youth, men, and women, while MjC will come to market with men’s loungewear under the Abu Garcia brand.