Puma has partnered with the largest sporting goods retailer in Latin America, Centauro, to bring licensed products from its four African football partners to the region.
Puma licensed products for the Ivory Coast, Ghana, Cameroon and Senegal football federations will now be available at Centuaro stores.
“African football is experiencing a growing profile and credibility in Latin America, a region with an expanding market and clear commercial opportunities to capitalize on the demand of consumers for licensed product,” says Stefano Caroti, chief commercial officer, Puma.
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