Babies ‘R’ Us announced Thursday it has partnered with Heidi Klum to create an exclusive collection of products for babies and kids. The new collection, Truly Scrumptious by Heidi Klum, will be available at Babies ‘R’ Us stores across North America and online at Babiesrus.com beginning this fall.
"Heidi Klum is the ultimate hands-on mom, and is representative of the millions of mothers who trust Babies ‘R’ Us to offer high quality, fashionable and practical products," says Aaron Kopolow, vice president and divisional merchandising manager, Babies ‘R’ Us. "We're thrilled to partner with Heidi to bring our customers Truly Scrumptious, a trend-right assortment of baby items that are reflective of her unique point-of-view as a mom."
In addition to a fall apparel assortment, the range will include mix-and-match accessories, furniture, bedding, room décor and gear. The collection is being designed for newborns, infants, toddlers and growing kids.
Klum has personally conceptualized and designed the Truly Scrumptious collection and applied her very own “mom stamp of approval” to each item that will be available at Babies ‘R’ Us.
"I'm so excited to partner with [Babies ‘R’ Us] to create a fun, magical and unexpected collection that is also affordable,” says Klum. “My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that–truly scrumptious–and deserve to have nothing but the best!"
