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Pretty Ugly Expands UglyDoll Program

Pretty Ugly, owner of the UglyDoll brand, enters Licensing Expo this year with a new focus on expanding the property’s licensing program.“After 10 years of building UglyDol into an evergreen brand, we have decided to discontinue manufacturing

“After 10 years of building UglyDol into an evergreen brand, we have decided to discontinue manufacturing and selling products directly and instead, focus our efforts on building the brand and continuing expansion of UglyDoll licensing programs across new and existing categories,” says Alita Friedman, partner and chief brand officer, Pretty Ugly.

In the newest deal for the brand, Gund, the plush division of Enesco, has signed on to create UglyDoll plush characters. The line is expected to arrive at retail this summer.

“We are excited to have Gund as our newest licensing partner for core plush dolls, continuing the business that we began,” says Friedman. “Given Gunds’s long tradition as a leader in soft toys, we expect Gund to expand the UglyDoll plush business with new products and broader distribution.”

Pretty Ugly is presenting UglyDoll in Booth 4863 at Licensing Expo this week in Las Vegas, Nev.

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