"Uki" currently airs in Belgium on Ketnet and Club RTL. A licensing program has already begun in the territory with books, DVDs, greeting cards and plush toys expected to roll out at retail in October. The series has also been sold to broadcasters in Australia, Portugal, Finland, Norway, Poland, Israel, South Africa, Taiwan, the Middle East and Southeast Asia.

"From a U.K. licensing perspective we think Uki is a key prospect for retail in 2011," says Jennings, director of business development at Universal Music U.K. "The show is a breath of fresh air in the often noisy and chaotic world of children's television and we have a great broadcast partner in CBeebies. Parents will embrace Uki and his friends and the gentle safe adventures they share with toddlers and we are putting together a tight, well-managed licensing program to reflect the demand for product we anticipate."

The 52x5 series follows the day in the life of Uki as the yellow character wakes, plays, participates in story time and goes to sleep. It will air during CBeebies' "Show Me Show Me" program.