Global Icons has signed on as exclusive worldwide representative for Powerhouse Gym.

The move is part of the worldwide expansion of Powerhouse Gyms International. Phoenix 1 Ventures helped negotiate the licensing partnership and has been retained as consultants for the expansion.

Global Icons plans to develop brand extensions for the gym chain that will focus on lifestyle products such as sports apparel, sporting equipment, as well as nutritional supplements for both the active fitness enthusiast and the everyday consumer.