Post Foods, Six Flags Pair for Cross-Promotion

Post's cereal brands, including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits, will begin featuring on-box creative from Six Flags, as well as a one free kids' admission coupon to any Six Flags' theme park. In addition, Post will receive in-park branding through Six Flags Media Networks, which includes Six Flags TV, signage, online and other digital media. Post is also launching a national Six Flags "Rise-n-Scream" event, where those who register at sixflags.com/riseandscream will be able to enter the park an hour earlier on July 13. The promotion ends mid-July.