Coolabi’s preschool brand Poppy Cat is teaming up with Fun Kids Radio and the LolliBop Festival for a series of live events this month in the U.K.

The Poppy Cat 15-minute live stage show will debut at LolliBop Festival, taking at Regent’s Park Aug. 17-19. Poppy Cat will also host reading sessions featuring Macmillan’s new Poppy Cat books in the LolliBooks tent. Poppy Cat toys from Golden Bear will be featured in the John Lewis toy tent at the music festival, and activity sheets will been given out throughout the weekend.

In addition, Fun Kids Radio, a U.K. radio station dedicated to children, will a series of Poppy Cat features throughout the month.

The Poppy Cat book series has sold more than 2.5 million copies worldwide, and the TV show currently airs in close to 100 territories including Sprout in the U.S.