The flat panel TVs will be available in sizes ranging from 12-inch to 100-inch for retail later this year in the U.S. and Canada. The televisions are expected to reach approximately $500 million in retail sales. The TV deal builds upon a similar partnership signed in March, granting Starlight the rights to roll out Polaroid-branded stand-alone DVD and Blu-ray players, portable DVD players, e-book, readers, iPod docking station and home theater systems.
"The extended arrangement with Starlight will provide our customers with a comprehensive suite of home entertainment electronics," says Scott W. Hardy, president of PLR. "Polaroid-branded TVs from Starlight will embody sleek design with crystal-clear HD images combined with the value and quality the market demands."
Starlight has also appointed Manuel Madriz and Bill Taylor, former Polaroid executives,
In other recent Polaroid news:
Summit Global Group launched the Polaroid 300 camera, which features classic instant film, automatic flash and four scene settings. The camera retails for $89.99 and 10-packs of instant film retails for $6.99.
Creative Director Lady Gaga held a series of product design and development sessions for co-branded Polaroid products in Tokyo. According to Polaroid.com, the line will "mix the best of 'instant' with digital era multi-media." No further details were released.
PLR IP Holdings (Hilco Consumer Capital and Gordon Brothers Brands) is the owner of the Polaroid brand.
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