The range will target “fashionable” young women.
In another new deal, Diablo Skinz is signed on board for a range of Sindy branded skins for mobile phones, laptops and tablets.
Sindy is the British doll that first launched in 1962 and became one of the biggest selling toys in Britain by the late 60s.
Bulldog is targeting product sectors that tie in with Sindy’s positioning within the fashion world, such as perfume, accessories, jewelry and footwear. A range of initiatives are being planned to commemorate Sindy’s 50th anniversary this fall, including publication of a book that explores Sindy’s influence on the world of style.
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