Pocoyo, the little blue chap who stars in the multi-award winning preschool series, has secured himself quality air time, lots of shelf space, and a high profile following a major TV and licensing deal with Zinkia (Spain) and Grupo Televisa (Mexico).

Zinkia has partnered with Latin American broadcaster Televisa, which will handle all TV and licensing rights for Pocoyo in Mexico. The CGI animated series will debut this summer on Televisa. To capitalize on Pocoyo’s popularity, a toy deal is currently being negotiated and is expected to hit retail in Mexico for holiday 2008. A home entertainment deal was also signed with top Mexican DVD distributor Tycoon, which will release a Pocoyo DVD collection in August.

Other Latin American deals signed recently by Zinkia include a pan-Latin American publishing deal with Planeta, and a licensing deal with Exim, which is handling all Latin American territories excluding Mexico.