Plus Licens has partnered with the NHL Players Association and Plus Licens to make the likenesses, names and signatures of more than 700 NHL ice hockey players available for merchandising and promotional purposes outside North America. This marks the association’s first agreement outside North America.
Plus Licens will represent the NHLPA properties in the Nordic countries and Central and Eastern Europe. The agreement includes logos and marks of the national and Olympic ice hockey teams.
The U.S. merchandising and promotional program for NHLPA includes Pepsi/FritoLay, McDonald’s, Reebok,Visa, Bridgestone, Compuware, Gatorade and Energizer.
“NHL is arguably the best-known sports brand in Plus Licens territories, which include some of the world's greatest ice hockey nations like Sweden, Finland, Russia and the Czech Republic,” says Sofia Neumuller, NHL brand manager at Plus Licens. “Plus Licens has already for several years successfully represented the NHL brand and team logos, and we are proud to now also be able to offer our customers the exclusive personality rights of the NHL players–as well as the logo and marks of the NHLPA, the International Ice Hockey Federation, the World Championship, and the European national and Olympic teams.”