Plus Licens to Represent Sesame Workshop in Eastern Europe and Scandinavia

Sesame Workshop, the nonprofit educational organization behind "Sesame Street," has named Plus Licens as its licensing representative in Eastern Europe and Scandinavia beginning April 2008. Sesame programming is currently, or will soon be, broadcast in Sweden on SVT; Norway on NRK; Denmark on DR; Iceland on RUV; Hungary, Czech Republic, Romania and Slovakia on MiniMax; and in Poland on Mini Mini. Sesame Workshop invests the proceeds it receives from the sale of Sesame products back into its educational projects for children around the globe.