Plus Licens Names Mend

Plus Licens has inked a deal with Mendía Licensing in Spain and Portugal for MoshiMoshiKawaii—the international version of the Japanese kawaii property originally launched as a gift and storybook.In France and its territories, Switzerland, Be

April 6, 2018

Plus Licens has inked a deal with Mendía Licensing in Spain and Portugal for MoshiMoshiKawaii—the international version of the Japanese kawaii property originally launched as a gift and storybook.

In France and its territories, Switzerland, Belgium, Luxemburg and the Netherlands, the property is handled by Plus Licens & Design in Paris.

"We feel confident that the competence and experience of Sofia Noguera and her staff will build the MoshiMoshiKawaii brand in Spain and Portugal," says Peder Tamm, Plus Licens president. "Already a publishing success in France and growing strongly also in the merchandising market, MoshiMoshiKawaii has all chances to become a phenomenon also on the Iberian Peninsula."

The France-based publishing program is expanding into other European territories, including Russia where Astrel will launch

MoshiMoshiKawaii

titles for spring 2009. A merchandising program covering key categories is also being rolled out, initially focusing on France, the Nordic countries and Russia.

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