comics for mobile phones through the Catooz application.
For the first time, the classic comics from Marvel's publishing heritage will now be available in cell phone displays; the original comic panels are enriched by digital effects and animated techniques including page-turning, panel-shifting, sound effects, automated pop-ups and sequencing of speech balloons.
The deal covers the Nordic countries, Germany, Austria and Switzerland. The primary target group is the 16 to 24 age group and the secondary target is children aged 12 to 15. Users receive the comics via mobile online access, either through monthly subscription or through single-story purchase.
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