Plus Licens Brokers Marvel Deal with Campfire

Nordic agency Plus Licens has brokered a deal between Copenhagen-based animation studio and mobile content developer Campfire with Marvel Comics for Spider-Man, Iron Man, the Hulk, the Fantastic Four and X-Men comics for mobile phones through the Catooz a

April 6, 2018

Nordic agency Plus Licens has brokered a deal between Copenhagen-based animation studio and mobile content developer Campfire with Marvel Comics for

Spider-Man

,

Iron Man

, the

Hulk

, the

Fantastic Four

and

X-Men

comics for mobile phones through the Catooz application. 

For the first time, the classic comics from Marvel's publishing heritage will now be available in cell phone displays; the original comic panels are enriched by digital effects and animated techniques including page-turning, panel-shifting, sound effects, automated pop-ups and sequencing of speech balloons.

The deal covers the Nordic countries, Germany, Austria and Switzerland. The primary target group is the 16 to 24 age group and the secondary target is children aged 12 to 15. Users receive the comics via mobile online access, either through monthly subscription or through single-story purchase.

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