Osamu Tezuka's Astro Boy gained popularity in the U.S. and other countries as early as in the 1960s, making it the first anime character to win a large audience outside of Japan.
"Outside Japan, Europe is today the world’s largest manga consumer market and manga and anime have gone from fandom to mainstream culture among kids," says Maria Ornryd, category head of media at Plus Licens. "We are happy and proud to work with Osamu Tezuka’s classic properties, groundbreaking in so many ways and continuously gathering new generations of fans."
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