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Playboy Arrives in Europe with IMG

IMG Licensing Worldwide has extended its exclusive agent rights for Playboy into Europe. Product categories will include men's and women's apparel and accessories.

"Playboy Enterprises' successful collaboration with IMG in Asia made extending the partnership to include Europe an attractive opportunity to grow our revenue base and accelerate our transition to a brand management company," says Adrianna Chinnici, PE's senior vice president of global licensing. "IMG's extensive network of agents in Europe can help increase Playboy's consumer reach, as well as the visibility and power of the Playboy brand."

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