Platinum Studios has signed KKM Global Brand Strategies as licensing agent for Cowboys & Aliens. The graphic novel, created by Platinum Studios chief executive officer Scott Mitchell Rosenberg, is the inspiration for the feature film.
KKM's licensing strategy will focus initially on core fans aged 18-24, followed by trend-conscious teens and children 8-11. Key categories will include apparel and accessories, consumer electronics, mobile devices, music peripherals such as earbuds and audio-enthusiast sound systems, musical instruments, home décor, sporting goods including skateboards, bikes and extreme sports equipment, backpacks, sport carriers for cars, camp gear, and food such as travel mix and health bars.
Existing partners inlcude FreePlay Labs for iPod touch, iPad and iPhone gaming apps; Gameloft for mobile games, primarily for international markets; Orbit Media Group for the an interactive e-book Cowboys & Aliens: The Kids, with a portion of proceeds going to the Starlight Foundation; Barnes & Noble and Graphicly for an e-book for the Nook e-reader; and Quantum Media for light-up confections.
"The potential for Cowboys & Aliens extends well beyond the feature film," says Ken Markman, chief executive officer of KMM who has been working with Platinum Studios as a consultant on the property for eight years. "The title is high-concept in and of itself and the mash-up of genres is very appropriate given today's parallel trends of authentic nostalgia and technological innovation. The property reflects so many archetypal stories that resonate culturally, both in the U.S. and abroad. We are excited for the opportunity to create a truly multigenerational property across many platforms and territories."