Existing partners inlcude FreePlay Labs for iPod touch, iPad and iPhone gaming apps; Gameloft for mobile games, primarily for international markets; Orbit Media Group for the an interactive e-book Cowboys & Aliens: The Kids, with a portion of proceeds going to the Starlight Foundation;
"The potential for Cowboys & Aliens extends well beyond the feature film," says Ken Markman, chief executive officer of KMM who has been working with Platinum Studios as a consultant on the property for eight years. "The title is high-concept in and of itself and the mash-up of genres is very appropriate given today's parallel trends of authentic nostalgia and technological innovation. The property reflects so many archetypal stories that resonate culturally, both in the U.S. and abroad. We are excited for the opportunity to create a truly multigenerational property across many platforms and territories."
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