Licensees have been signed by Planeta Junior for Puppy in My Pocket and Marilyn Monroe by Bernard of Hollywood.
JIT is on board to produce watches, based on "Puppy in My Pocket," the TV series that began airing on Italia 1 this month. The Puppy in My Pocket watches will be available at traditional retailers, wholesale and mail-order catalogs. A release date has not yet been announced. The series is a co-production between Gruppo Preziosi, Meg Toys and Mondo TV, based on the toy line of the same name.
World Cart has been tapped to roll out handkerchiefs, paper towels and pizza boxes with the image of Marilyn Monroe, photographed by Bernard of Hollywood. Products will be available in spring 2011 at traditional retailers and wholesalers. World Cart was founded in 2007 and specializes in processing disposable paper.
In other news, Planeta Junior was named agent of the year by 4Kids Entertainment International and 4Sight Licensing Solutions in recognition of the firm's outstanding work in representing both Dinosaur King and the Artlist Collection of brands The Dog, The Cat and The Pig across the Italian market.