Planeta Junior has signed a deal with Madness for the Sesame Street brand in Spain and Portugal.
Madness will develop apparel and accessories for adults, teenagers and infants.
The lines will include casual wear (t-shirts, sweaters, jogging suits and tracksuits), night wear (pajamas, night shirts, robes and dressing gowns), underwear (tops, slips, knickers/briefs, t-strings, boxer shorts, socks, bed socks, tights and swimwear) and scarf accessories.
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