Planeta Junior Signs Deal for Sesame

Planeta Junior has signed a deal with Madness for the Sesame Street brand in Spain and Portugal.

Madness will develop apparel and accessories for adults, teenagers and infants.

The lines will include casual wear (t-shirts, sweaters, jogging suits and tracksuits), night wear (pajamas, night shirts, robes and dressing gowns), underwear (tops, slips, knickers/briefs, t-strings, boxer shorts, socks, bed socks, tights and swimwear) and scarf accessories.