Planeta Junior Italy signed an agreement with Chorion to be the exclusive licensing agent in Italy for the preschool brand, Noddy. Planeta Junior will be responsible for all licensing categories including apparel, back-to-school, toys, gifts, novelty items and more.

Since “Noddy Goes to Toyland” was published in 1949, more than 250 million Noddy books have sold worldwide in over 40 languages. Noddy boasts more than 200 licensees offering over 1,000 individual products. The new “Noddy in Toyland” TV series broadcasts in 100 countries around the world, and “Make Way For Noddy” will re-launch on Italian TV this spring.