JELC, global licensing agent for apparel and lifestyle brand Plain Lazy, has announced the appointment of Matrix Video Group Licensing as licensing agent throughout Russia, as well as three new territory licenses.
Eurosuisse, Kondor and Xccessory will extend the brand in the U.K. and European markets across consumer electronics and domestic appliances and iPod and tablet accessories categories throughout the year.
“In MVG Licensing, we have a partner in Russia–a market with vast potential for Plain Lazy–that genuinely understands both the market and the brand,” says Jane Evans, managing director, JELC. “We’re delighted to be working with them. And closer to home, Plain Lazy is attracting ever more licensees with its wit and style. The Plain Lazy brand is clearly having a very happy New Year.”
“We are thrilled to represent Plain Lazy as it really enhances our portfolio of lifestyle brands,” says Max Smetannikov,” chief executive officer, MVG Licensing. “We are glad that the Plain Lazy team shares our enthusiasm about the Russian licensing market.”