The agency will represent Hello Kitty in multiple categories including apparel, accessories, stationery, sporting goods, publishing, home décor, food and beverages.

“We are very pleased to be able to partner with P&L in developing a licensing program for these growing markets," says Chris Daniels, chief operating officer for Sanrio do Brazil. "Based on their previous track record of success, we are excited about working with P&L to expand the presence of Hello Kitty to a whole new group of fans in the region."