Success Apparel has been named master apparel partner for HarperCollins' book series "Pinkalicious." The Joester Loria Group brokered the deal.As licensee, Success Apparel will launch a line of Pinkalicious girls' apparel this holiday at special
April 6, 2018
Success Apparel has been named master apparel partner for HarperCollins' book series "Pinkalicious." The Joester Loria Group brokered the deal.
As licensee, Success Apparel will launch a line of Pinkalicious girls' apparel this holiday at specialty shops, department stores and national retail chains, including FAO Schwarz, Von Maur and Kohl's. The collection will include glittery dresses, tu-tu skirts, knit tops, sparkly leggings, coordinates, denim and T-shirts. The items will retail from $22 to $40.
HarperCollins' "Pinkalicious" series by Victoria and Elizabeth Kann has sold more than 1.2 million copies in its first three years in the market. In addition to apparel, the property will inspire a variety of merchandise this year including dolls, toys, dress-up, games and puzzles.
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