"Pinkalicious" Taps Success for Apparel

As licensee, Success Apparel will launch a line of Pinkalicious girls' apparel this holiday at specialty shops, department stores and national retail chains, including FAO Schwarz, Von Maur and Kohl's. The collection will include glittery dresses, tu-tu skirts, knit tops, sparkly leggings, coordinates, denim and T-shirts. The items will retail from $22 to $40.

HarperCollins' "Pinkalicious" series by Victoria and Elizabeth Kann has sold more than 1.2 million copies in its first three years in the market. In addition to apparel, the property will inspire a variety of merchandise this year including dolls, toys, dress-up, games and puzzles.